Producing on-brand graphics and animation at scale with AI for JTI

The challenge

JTI needed a high volume of on-brand graphics and motion content across multiple markets and campaigns. Traditional production was slow and expensive, and keeping a consistent visual style across regions and agencies was difficult. As campaign demands grew, creative production was becoming a bottleneck rather than an enabler.

• Long turnaround times for each new graphic and animation
• Inconsistent visual style across markets and agencies
• High cost for repetitive creative variations
• Manual rework to adapt assets for each format and channel
• Production bottlenecks when scaling campaigns across regions

What we implemented

We designed an AI-assisted creative production system: brand-trained AI tooling for generating and adapting graphics and animation, wrapped in human creative direction and clear brand guardrails. Templated motion systems handled multi-format and multi-market variations, and a review workflow kept everything on-brand before it shipped.

Systems deployed

Brand-trained AI image and graphic generation, AI-assisted animation and motion workflows, templated asset systems for multi-format and multi-market adaptation, and a human-in-the-loop review and brand-governance process.

The result

Creative production became a scalable system rather than a bottleneck. The team could produce consistent, on-brand graphics and animation across markets far faster, freeing creative people to focus on direction and ideas instead of repetitive production and rework.

• Faster graphics and animation turnaround
• Consistent brand style across markets
• Scalable production without scaling cost
• More creative time on direction, less on repetitive rework
• A reusable, brand-governed AI production system