ISEQO is an AI automation and implementation partner helping organisations remove repetitive work, improve operations and automate commercial workflows around the tools they already use.
00Solutions
The systems we build around your operation
We do not lead with a menu. We start with an audit, then build the operational workflow or Marketing & Revenue Automation system that will return the most time or protect the most revenue first.
Four systems, built around the tools you already use
Each one is a workflow rebuilt end to end, not a tool bolted on the side. Pick a tab to see how the same process runs before and after.
Admin and workflow automation
Teams lose hours a week to repetitive steps: rekeying the same data, moving files, chasing the next person in the chain.
We map how work actually moves, then rebuild the repetitive stretch as a monitored workflow that runs on its own and tells you when it does not.
How it runs todaymanual
A job is confirmed in one system
Someone rekeys the details into two others
A checklist is copied from last time
The next person finds out by email
How it runs afterautomated
A job is confirmed in one system
Records and tasks are created everywhere at once
The checklist is generated from the job type
The next person is assigned automatically
Fewer manual handoffs
Lower error rates
Hours returned to the team
More operational capacity
Marketing & Revenue Automation
Leads arrive through forms, campaigns, referrals and events, but qualification, follow-up and handoff still depend on someone remembering what happens next.
We connect lead capture, CRM, email and sales workflows so the right prospects move through the right journey automatically, with human intervention where it matters.
How it runs todaymanual
A lead submits a form or makes an enquiry
Details are copied into the CRM by hand
Someone decides who should follow up
Follow-up is sent manually
Reporting is pieced together later
How it runs afterautomated
The lead enters the CRM automatically
It is enriched or qualified where appropriate
The correct owner is assigned
Follow-up or nurture is triggered
Sales is alerted when human action is needed
Activity is tracked for reporting
Faster response
Fewer lost leads
Reliable sales handoff
Clearer lifecycle reporting
CRM and tool integration
The same client exists in the CRM, the inbox, a spreadsheet and the finance system, and none of them agree.
We connect the tools you already pay for so a change in one is a change in all of them, with clear ownership at every step.
How it runs todaymanual
Client detail is entered three times
Spreadsheets act as the real database
Status is whatever the last email said
Reporting starts with a reconciliation
How it runs afterautomated
Detail is entered once and syncs outward
The CRM is the record everyone trusts
Status changes are written back automatically
Reporting reads from one source
Less duplicate entry
Clearer ownership
Smoother handoffs
Cleaner data
AI-assisted reporting and intelligence
Reporting is a day of copy and paste, and by the time it is ready the decision has already been made.
Automated reporting pulled from the systems of record, with an AI layer that summarises what changed and flags what is worth a look.
How it runs todaymanual
Exports are pulled from four tools
A spreadsheet is rebuilt each month
Numbers are argued over before they are used
Nobody sees a problem until month end
How it runs afterautomated
Data lands in one place on a schedule
The report builds itself
Changes worth knowing about are summarised
Problems surface while they are still small
One source of truth
Faster reporting
Clearer insight
Better decisions
Additional capability
AI search and discovery optimisation
Search is shifting towards AI assistants that read structure, not keywords. We make sure the entities, schema and content hierarchy behind your brand are legible to them. Useful work, but it is not the reason most clients come to us.
Entity and schema structure
Content hierarchy
Machine readability
Discovery signals
02In detail
What each system actually does
The same four systems, written out. Most engagements begin with one workflow and expand once it has proved itself.
01
Admin and workflow automation
Fewer manual handoffs
Lower error rates
Hours returned to the team
More operational capacity
The problem. Teams lose hours a week to repetitive steps: rekeying the same data, moving files, chasing the next person in the chain.
What we build. We map how work actually moves, then rebuild the repetitive stretch as a monitored workflow that runs on its own and tells you when it does not.
02
Marketing & Revenue Automation
Faster response
Fewer lost leads
Reliable sales handoff
Clearer lifecycle reporting
The problem. Leads arrive through forms, campaigns, referrals and events, but qualification, follow-up and handoff still depend on someone remembering what happens next.
What we build. We connect lead capture, CRM, email and sales workflows so the right prospects move through the right journey automatically, with human intervention where it matters.
03
CRM and tool integration
Less duplicate entry
Clearer ownership
Smoother handoffs
Cleaner data
The problem. The same client exists in the CRM, the inbox, a spreadsheet and the finance system, and none of them agree.
What we build. We connect the tools you already pay for so a change in one is a change in all of them, with clear ownership at every step.
04
AI-assisted reporting and intelligence
One source of truth
Faster reporting
Clearer insight
Better decisions
The problem. Reporting is a day of copy and paste, and by the time it is ready the decision has already been made.
What we build. Automated reporting pulled from the systems of record, with an AI layer that summarises what changed and flags what is worth a look.
03Questions
What people ask before committing
How quickly does something go live?
The audit takes about thirty minutes and the roadmap follows within a few days. A first automation sprint is normally scoped in weeks rather than months, because we deliberately keep the first scope narrow.
Do we need technical people in the team?
No. We do the building. What you get back is a working system, a named owner inside your business and documentation written for the person who will use it.
Will this replace the tools we already use?
Almost never. We build around your existing stack and connect it. There is no ISEQO platform to license and nothing to migrate to.
Is this about replacing staff?
No. The work we remove is the work nobody wanted to do: rekeying, chasing, copying between systems. The point is to let the team you have take on more of the work that needs a person.
What if automation is not the right answer?
Then we say so. Part of the audit is deciding what should stay manual. If the business case does not stack up we will not recommend building it.
How does pricing work?
The initial assessment is complimentary. Implementation is quoted per sprint once the scope is clear, and ongoing partnership is a monthly arrangement. We price after the assessment because before it we would be guessing.
Can you automate marketing without running our marketing?
Yes. We build the operational systems around marketing and revenue: lead capture, CRM workflows, routing, follow-up, nurture and reporting. We do not run campaigns, paid media, SEO or social media retainers.
04Start here
The AI Efficiency Audit
Thirty minutes on how your business actually runs. You come away knowing where the time is going and what is worth fixing first, whether or not you ever work with us.
What we cover
A walkthrough of how work moves through your business
The repetitive admin and manual handoffs worth removing
Where enquiries and handoffs slow down or go unanswered
Which systems are not talking to each other
A prioritised view of what to automate, and what to leave alone
Level 1
Free for the complimentary initial assessment. No obligation to implement.
About 30 minutes, on a call.
No preparation and no documents required.
For founders, COOs, operations, marketing and revenue leaders.